President Barack Obama will spend more time talking college basketball. He will apparently be on CBS’ coverage of the NCAA Championship Game, which will take place Monday night. Obama spent time picking his brackets on ESPN before the tournament began, and he took British Prime Minister David Cameron to an NCAA Tournament game.
Of course, it is nothing short of beneficial for Obama to take advantage of the CBS airtime in an election year. I guess the question is would the network readily offer programming space to anybody who occupies the White House under such circumstances?