Jeep has been teasing for days now that its Super Bowl Sunday ad would take advantage of Groundhog Day and honor the 1993 film of the same name starring Bill Murray.
Here’s the tease from January 31:
— Jeep (@Jeep) January 31, 2020
And then yesterday, we saw Bill Murray talking to the groundhog in a tent:
— Jeep (@Jeep) February 1, 2020
Well, here’s the Super Bowl Sunday-Groundhog Day-“Groundhog Day” ad and it is pretty great:
— Jeep (@Jeep) February 2, 2020
The game doesn’t start for a few hours now, but this will be difficult to beat.