Quip toothbrushes dropped its sponsorship of Ben Shapiro’s podcast on Friday after he spoke at the March for Life rally in DC:

Ben had read an ad for the subscription toothbrush company at the beginning of his remarks, an out-of-context clip of which went viral after he said pro-lifers wouldn’t go back in time and kill a baby Hitler. The company released a statement saying the ad was read “in a venue we did not endorse”:

It sounds like Quip will pull ads from more podcasts as well. From HuffPost:

“We are also taking steps to ensure all of our advertising partners are aligned with our oral health mission and values.”

Good luck selling toothbrushes: