Right now on Twitter, the hashtag #amazons*itcarshow — Amazon’s Hit Car Show — is being promoted by Amazon Prime Video:

However, the actual “hit show” is titled “The Grand Tour,” which does not lend itself to any dirty phrase or curse word:

Amazon is using the hashtag in some of its promotional material and they know EXACTLY what they’re doing:

“We’re committed to the joke,” they say:

They think they “nailed the marketing” even:

Great job we guess?

Exit question: Is Twitter OK with this? Apparently so.