Right now on Twitter, the hashtag #amazons*itcarshow — Amazon’s Hit Car Show — is being promoted by Amazon Prime Video:
Amazon has a car show and apparently it's shit pic.twitter.com/hgFn0Nj9aL
— Peter J. Hasson (@peterjhasson) January 18, 2019
However, the actual “hit show” is titled “The Grand Tour,” which does not lend itself to any dirty phrase or curse word:
Ready for a new journey with @MrJamesMay, @JeremyClarkson, and @RichardHammond? Because we are. Watch new episodes of #TheGrandTour now: https://t.co/feyIVvJpVT pic.twitter.com/Zm1Wz8UgKG
— Amazon Prime Video (@PrimeVideo) January 18, 2019
Amazon is using the hashtag in some of its promotional material and they know EXACTLY what they’re doing:
Legal loved the hashtag, in case you were wondering. #amazonshitcarshow
— Amazon Studios (@AmazonStudios) January 18, 2019
“We’re committed to the joke,” they say:
We’re committed to the joke. But seriously, episode 1 is available now. #amazonshitcarshow pic.twitter.com/hvxqbjD5RO
— Amazon Prime Video (@PrimeVideo) January 18, 2019
They think they “nailed the marketing” even:
Great hashtag, guys, really nailed the marketing this season. #amazonshitcarshow @thegrandtour pic.twitter.com/epAopE437f
— Amazon Studios (@AmazonStudios) January 18, 2019
Great job we guess?
Amazon's The Grand Tour hashtag is perfect – but not everyone got the joke #amazonshitcarshow https://t.co/FLMr4xVFKt
— Birmingham Live (@birmingham_live) January 18, 2019
Exit question: Is Twitter OK with this? Apparently so.
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