Did you happen to see this video flying around over the past couple of days? Summary version: This dude is on the board of his local HOA and he called the cops on a black mom and her kid, who told him they were residents of the community, when they tried to use the pool. The cops arrived and the woman showed them that her key card opened the gate, but the guy below refused to apologize and the rest, as they say, is history as the video quickly went viral online:

The man was quickly identified by the social-media mob as Adam Bloom and employed by Sonoco:

Sonoco has since fired him over the incident:

We’re living in an era where acting like an a** for a few minutes can cost you everything, and folks are pretty psyched about it: