See update below: As we expected, this was a hoax. 

The parody “Seinfeld” show account called “Seinfeld Current Today” tweeted this now overdone joke earlier on Friday making fun of brands getting in on the “we’re not selling AR-15s” bandwagon:

And then this cease and desist letter allegedly happened:

But is it a hoax or is it real?

We have no idea if the letter is real, but quite a few blue-check are tweeting as if it’s legit:

But they’re still giving out unlimited breadsticks, right?

Update. Hoax confirmed: