And things just got worse for the MSM…
The WSJ has a fantastic report out today exposing how the big networks trick the Nielsen average ratings numbers with … and we’re not making this up … spelling errors.
— Steven Perlberg (@perlberg) July 6, 2017
ABC and CBS play this game as well:
The network needn’t feel defensive. ABC took its own ratings mulligan seven times during the 2016-17 season with “Wrld New Tonite.” CBS misspelled “The CBS Evening News” as the “CBS Evening Nws” 12 times this season.
But it’s OK because the fraud is only for the public, not for advertisers?
TV news executives say the higher numbers gathered from show misspellings are used only for publicity purposes, and that accurate ratings for the missing broadcasts are readily available to advertisers.
In other words, “literally fake news”:
— Mдтт Иegяiи 🔮 (@MattNegrin) July 6, 2017