Tuesday’s front-page news over at The Daily Telegraph in London included this story where the Church of England slammed the National Trust and the Cadbury chocolate company for allegedly “airbrushing Easter” out of their annual nationwide Easter-egg hunt:

At issue is a name change of the hunt which is sponsored by Cadbury and takes place on National Trust land. The name this year omits “Easter” and it’s just the “Great British Egg Hunt”:

Prime Minister Theresa May added to the fray:

“I’m not just a vicar’s daughter, I’m a member of the National Trust as well,” she told ITV during a visit to Amman, Jordan. “I think the stance they have taken is absolutely ridiculous. I don’t know what they are thinking about frankly.”

Cadbury, however, disputes that it has done anything wrong, noting that Easter is all over its website:

And the company is telling angry social media users that Easter is also on its packaging and some of the products:

The National Trust disputed the allegations as well, noting that they have “over 13,000 Easter references” on the website:

We’re proud of our part in helping families celebrate Easter, and run a full programme of activities during this time.

Our Easter events include our partnership with Cadbury, which has been running Easter Egg Hunts with us for 10 years. They’ve proved consistently popular with our members and visitors and provide funds for our work in protecting special places for everyone.

Some media reports have claimed that we’re downplaying the significance of Easter. Nothing could be further from the truth. When looking at our website you’ll see over 13,000 Easter references, and we’ll continue to celebrate Easter as we always have.


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