If you’re watching the Super Bowl, there just was an ad for 84 Lumber that’s making waves on Twitter.

In the ad, a mother and daughter are seen walking through the desert, with the assumption being they’re illegal immigrants from Mexico heading to the U.S. The ad cuts off at 3o seconds into the journey, with a title card asking viewers to go to 84Lumber.com to “complete the journey.”

Anyway, here’s the whole thing. Spoilers: The little girl is picking up trash to make an American flag and the family gets to come to America through a big, beautiful door in the wall. Check it out:

And after paying all that money for the ad, their site is reportedly down. Good job, guys: