What a Grinch. From Politico:

Incoming Democratic Leader Chuck Schumer cleaned house last week in the Senate Democrats’ internal video department, firing nearly all its employees amid plans to revamp the unit with a new digital operation aimed at creating viral social media content.

Schumer (D-N.Y.) informed the employees of the Senate Democratic Media Center of their dismissal on Friday, according to three sources familiar with the matter. Several people in the unit had been with the in-house video production operation for years; goodbye emails obtained by POLITICO were from staffers who worked in the Senate for 29 years and 20 years, respectively.

As for Sen. Schumer’s plan to just snap his fingers and create buzzy content, conservative ad-maker Zach Hanover has some thoughts.

No. 1: Sen. Schumer seems himself in charge of messaging for all Dems:

No. 2: Who’s he going to get?

No. 3: He’s focusing on the wrong thing:

No. 4: Senate bureaucracy and creative thought does not mix:

No. 5: He will fail, so maybe this is good news for the GOP: