The Hacienda Mexican Restaurants chain has a new billboard up in Indiana. Check it out:
— WSBT (@WSBT) August 15, 2016
The ad, as you’d expect, isn’t a hit with everyone for some reason. From WSBT TV:
La Casa de Amistad is not happy with the ad. They say this isn’t the first time Hacienda has created a billboard that offended someone. This time, La Casa has gotten quite a few requests to say something to the restaurant chain.
But, the Executive Vice President for Hacienda says they’re just trying to be funny.
“We don’t intend to upset anybody,” says Jeff Leslie. “But, we do use humor. When you use humor, there’s going to be some groups that are particularly sensitive to certain things.”
Oh, lighten up.
Hacienda plans to remove the ad by the end of the week:
— WSBT (@WSBT) August 17, 2016
The company has a history of joke ads gone wrong. Like this one in 2011 comparing the chain’s tasty beverages to those of the Jonestown cult:
Hacienda says it made a mistake with advertising joking about Jonestown cult. Read about it on our website: http://bit.ly/i7B83L
— WSBT (@WSBT) February 20, 2011
This chain should go national!