In honor of #ForceFriday today — the day where retailers around the country started selling merchandise tied to the next Star Wars movie due out this Christmas — Jeb Bush just tweeted this Star Wars GIF that transforms his “Jeb!” logo into “Jedi” with the exclamation point turning into a light saber “i”:

May the Force be with you, Jeb … because to beat Donald Trump in Iowa you’re going to need it.