‘Protect the investment’!: Rick Wilson predicts what's next for Trevor Noah and Comedy Central

By now, @Trevornoah and @ComedyCentral's PR folks are in the beginning of their crisis management exercise. 1/

— Rick Wilson (@TheRickWilson) March 31, 2015

2/ Here's the play…Path 1 (15% chance) is they shitcan him before the sun comes up. That's the SMART, brand protecting play.

— Rick Wilson (@TheRickWilson) March 31, 2015

3/ But like all NY media companies, they're NOT smart. They make contrary, dumb, gut-driven, audience-alienating mistakes constantly.

— Rick Wilson (@TheRickWilson) March 31, 2015

4/ If a guy at Burger King made as many enormously costly fuckups as the average news/entertainment exec, they'd be fired in a hot second.

— Rick Wilson (@TheRickWilson) March 31, 2015

5/ Path 2: Protect the investment. How do you do that? Simple. Find someone to redirect the hate towards. Conservatives, duh.

— Rick Wilson (@TheRickWilson) March 31, 2015

6/ So if they dig in, expect the theme to be "Those red state rubes can't STAND a liberal black guy taking over from the liberal jewish guy"

— Rick Wilson (@TheRickWilson) March 31, 2015

7/ "Trevor feels really, really, really bad if you sister-humping red state crackers were offended. We didn't even know you could read!"

— Rick Wilson (@TheRickWilson) March 31, 2015

8/ And then, slowly at first, but then ALL AT ONCE the totes independent iconoclasts in the media will all Believe the Exact Same Thing.

— Rick Wilson (@TheRickWilson) March 31, 2015

9/ This is a Faux Scandal ™ and Trevor Noah isn't a douchey, borderline antisemite. He's an ARTIST. He's EDGY.

— Rick Wilson (@TheRickWilson) March 31, 2015

10/ Since we're busily defining down the boundaries of acceptable anti-Semitism (THANKS OBAMA), the thinkpieces will blame conservatives.

— Rick Wilson (@TheRickWilson) March 31, 2015

11/ I mean, Trevor is from South Africa, and Reagan TOTES loves him some apartheid, amirite? It's obvs the Gipper's fault, at least in part.

— Rick Wilson (@TheRickWilson) March 31, 2015

12/ And OBVIOUSLY, no criticism of Trevor "Here's my hook nose bankers joke!" Noah can be anything but racially motivated.

— Rick Wilson (@TheRickWilson) March 31, 2015

13/ Then the oppo drop starts of any conservative comedian, actor, etc blah blah blah who ever said anything offensive, ever.

— Rick Wilson (@TheRickWilson) March 31, 2015

14/ "Well what Noah said was controversial, but did you HEAR what X said about Obama???"

— Rick Wilson (@TheRickWilson) March 31, 2015

15/ That's the "ZOMG!!! Jeb had a private email!1!!!1" phase, for you playing our home game.

— Rick Wilson (@TheRickWilson) March 31, 2015

16/ But remember…for @comedycentral it's not about money. It's about their belief that you dirty rubes must be Taught Lessons.

— Rick Wilson (@TheRickWilson) March 31, 2015

17/ TDS is only ostensibly comedic. It's a lecture of How Dumb The Little People Are, and Now We Will Correct You With Wit.

— Rick Wilson (@TheRickWilson) March 31, 2015

19/ Then Vox and Salon and the rest of the circular intellectual masturbation machine will take over, and Noah's sins will become virtues.

— Rick Wilson (@TheRickWilson) March 31, 2015

How Trevor Noah will transform the Daily Show, explained in 7 of his funniest clips http://t.co/ZEGGlblspP pic.twitter.com/3DLPhBCsXB

— Vox (@voxdotcom) March 30, 2015

The right-wing backlash to Trevor Noah is about to get very, very ugly http://t.co/JPaNJWRZAT pic.twitter.com/dUlRwBKMrz

— Salon.com (@Salon) March 30, 2015

20/ Now, there are a few on the left who are offended by his slurs…but guess what? No matter what he says, they hate you infinitely more.

— Rick Wilson (@TheRickWilson) March 31, 2015

21/ Their sacred control of the culture demands if you or your values can be demeaned, lectured, mocked, or insulted, it must be so.

— Rick Wilson (@TheRickWilson) March 31, 2015

22/ The whole stupid mess will finally come to resolution when opportunistic leech-god slithers in…

— Rick Wilson (@TheRickWilson) March 31, 2015

24/ Odds: Fired 15%Fauxpology and kept on: 85%

— Rick Wilson (@TheRickWilson) March 31, 2015