The New York Times has a piece out today on new White House efforts to undermine ISIS’ “propaganda machine” by coordinating:

all the existing attempts at countermessaging by much larger federal departments, including the Pentagon, Homeland Security and intelligence agencies.

And:

[…] use more than 350 State Department Twitter accounts, combining embassies, consulates, media hubs, bureaus and individuals, as well as similar accounts operated by the Pentagon, the Homeland Security Department and foreign allies.

Wonderful. They’re going to attack ISIS with more hashtags and with a bureaucracy that reminds us of Obamacare’s exchange system:

Heh. “Selfie” diplomacy is probably next.

Flashback: Are there any actually social media success stories the State Dept. can point to before it expands this program?

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And the one line from the piece that seems to be the most popular right now is this quote from former Time magazine managing editor and current Under Secretary of State for Public Diplomacy and Public Affairs Richard A. Stengel,

“These guys aren’t BuzzFeed; they’re not invincible in social media,” Mr. Stengel said.

If they’re not BuzzFeed, they’re a lesser player in the online media space — like Time magazine? [sincker]

As you can see, this line looks like it’s going to leave a mark:

No, ISIS is not BuzzFeed … at least not yet anyway.

***

Related:

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Boko Haram kills over 2000 in Nigeria and the U.S. responds with a tweet — again

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Tags: ISIS