The ride-sharing company Uber, in response to the ongoing hostage situation in Sydney, Australia has just raised its rates. For real:

Wow. And Uber’s move is not going over well at all:

Actually, it’s not clear that they know that.

Tone deaf is just the start of it. And we’ll end it with this:

Ha!

Update 10:31:

Editor’s note: This post has been updated with an additional tweet.

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Related:

Twitchy coverage of #SydneySiege.