Yes, you read that correctly. The NFL is now fining players who wear the popular “Beats” headphones instead of those made by NFL sponsor, Bose. And players are incurring fines rather than switch:

The NFL’s policy to fine players over this doesn’t make much sense, however. For every fine the NFL levies on a player, “Beats” gets tons of free publicity. There’s some speculation that Beats, which is owned by Apple, will pay the fines for the players, making this pretty cheap advertising for Beats:

But until we know if Beats is paying the fines and, in effect, using the ban as a marketing ploy, there’s a lot of negative sentiment directed toward the players on Twitter. i.e., It must be nice to have the kind of cash to laugh off $10,000:

And this user discovered that anybody who decided to Google this whole NFL and Beats controversy gets reminded of the league’s other problem, domestic abuse:

Great job, NFL. You’re giving mega publicity to a competitor’s product AND reminding people that the league has a domestic assault problem:

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Related:

Full Twitchy coverage of Ray Rice scandal here.