A lot of people really like Nutella, but when it goes on sale deeply discounted, people really REALLY like it:
Shoppers go nuts causing 'riots' in French supermarkets over 70% discount on Nutella https://t.co/RSSQbRLVSP
— Daily Mail Online (@MailOnline) January 25, 2018
— Simon Emilio Turkas (@SimonTurkas) January 26, 2018
From the BBC:
A discount on Nutella has led to violent scenes in a chain of French supermarkets, as shoppers jostled to grab a bargain on the sweet spread.
Intermarché supermarkets offered a 70% discount on Nutella, bringing the price down from €4.50 (£3.90) to €1.40.
But police were called when people began fighting and pushing one another.
It definitely got ugly in some stores:
Police called in after a 70% discount on Nutella caused violent scenes in France, injuring several people pic.twitter.com/z6V7zYj8Zn
— BNO News (@BNONews) January 26, 2018
The Great Nutella Riots of 2018 pic.twitter.com/nf18ZGE5pS
— Breakfast Television Montreal (@BTMontreal) January 26, 2018
Black Friday scenes in French supermarkets as people fight over discounted Nutella @ nearly 70% off#NutellaRiotspic.twitter.com/zg1RGBr2hv#chocolate #france #FolloForFolloBack #follo4follo #follobackforfolloback #folloforfollo #Follobackinstantly
— ➊AlexCam ⏩ (@1alexcam) January 26, 2018
Love of the chocolaty treat sure turned some people sour.