As Republicans move forward with a “repeal and replace” of the Affordable Care Act, President Obama is blaming a lack of effective branding for why the health care law isn’t as popular Dems said it would be:

According to the acting administrator of the Centers for Medicare & Medicaid Services (CMS), people he’s talked to indicate that “branding” was the problem — that and a lack of snarky attitude, apparently:

It’s unlikely that better “branding” would have convinced people whose premiums skyrocketed or lost their policies and/or doctors after having been promised they could keep them to have a higher approval of the law.