Buzzfeed really seems to think they’re on to something here:

Cosmo and US Weekly have also picked it up:

Here’s a scoop for Buzzfeed, Cosmo and US Weekly:

Look into it, Buzzfeed!

And they can’t stand it.

Nothing gets by those intrepid reporters!

Other questions to ponder:

Get on it, Buzzfeed!

***

Update:

BuzzFeed’s Ben Smith offers up B.S. defense for Chip and Joanna Gaines hit piece

‘Reverse-identity politics’: @ExJon gives BuzzFeed a taste of its own bigoted medicine