'Politically correct ignorance’: Angel Soft's attempts to explain 'happy Father's Day, mom' tweet fail to impress

Look, my toilet paper is more politically correct that your toilet paper… https://t.co/hcun5v7xGs

— Matt in the FC (@forgetTheHearse) June 15, 2015

This video honors single moms who have to be both parents. Wish them #HappyFathersDayMomhttps://t.co/ODyBr9eigN

— Angel Soft® (@AngelSoft) June 15, 2015

This is awesome!! #Singlemomsrock https://t.co/dZuVgM41FL

— Laci French (@femalehobbyist) June 15, 2015

As a single mom, I love this #HappyFathersDaymom https://t.co/ITMtfAjEXC

— Judi Diamond (@JudiDiamond1) June 17, 2015

@AngelSoft Father's Day is rough, but this hashtag makes me feel like I can actually celebrate this year ? Thank you for this campaign!

— Torrey Barrett (@torreyb) June 15, 2015

Dear @AngelSoft I'm a single mom. I do not want my kids to wish me Happy Fathers Day because I AM NOT THEIR FATHER.

— Heather (@hboulware) June 17, 2015

Congrats, @AngelSoft, your politically correct ignorance has sparked anti-father, anti-military sentiment. You win Twitter!

— Colonel Jim (@ColonelJimC) June 17, 2015

I am a father and I want 2 know who created latest @Angelsoft #FathersDay video with no fathers?#RachelDolezal https://t.co/hP8GPMEF06

— Wayne DuPree ★彡 (@WayneDupreeShow) June 17, 2015

Next time, you might want to focus test your ads on, umm, the entire population. Just an FYI: https://t.co/RXZrr5kfUY

— Physics Geek (@physicsgeek) June 17, 2015

No, fuck this. And fuck you. I buy your product. Correction, I bought your product. #done https://t.co/NZSxmh8jdK

— LilMissLadybug (@LilMissRightie) June 17, 2015

Shame on @AngelSoft for assuming its Dollar General customers are poor women w/ deadbeat dads. #BoycottAngelsoft https://t.co/S96Yqdmo87

— David L. Gray (@DavidLGray_INFO) June 16, 2015

Ugh, let me go to Costco and buy the bulk size Charmin tissue. Ridiculous. https://t.co/8LhOc6vaCW

— Frecky Baby (@CountMyFreckles) June 16, 2015

This is foolery. Let the Dads enjoy their day & stop hijacking it for clicks & sales! https://t.co/8LhOc6vaCW

— Frecky Baby (@CountMyFreckles) June 16, 2015

@AngelSoft This is sickening on so many levels. This is nothing more than a mockery of masculinity. Have you lost your marbles?

— Brandon J. Blair (@BBlair06) June 17, 2015

@AngelSoft But to totally ignore fathers who have some buying power too may send the wrong message. They deserve a day dedicated to them.

— RaShaunda Fuller (@mysocialmentors) June 16, 2015

@AngelSoft Please do a good sentiment analysis on this campaign before trying something so naïve again.

— Frank Ramblings (@FrankRamblings) June 17, 2015

@AngelSoft @cunthiaaa Mother's have their day. Honor the good fathers on father's day.

— Miguel Sandoval (@DarthDad72) June 16, 2015

@AngelSoft really offended and disappointing by this. The fathers in those kids lives matter too.

— Frank Worley PR (@FrankWorleyPR) June 16, 2015

NO. There already was a day for them, and I think the name began with "Mother's…" https://t.co/XFJmTYfiPi

— Jacob Perry (@jacobperry) June 17, 2015

If, heaven forbid, I ever became a single mom, I wouldn't be "both parents." A good father is irreplaceable. https://t.co/rybjtjb6a4

— Angela Nelson (@angelaisms) June 17, 2015

@hboulware @AngelSoft Just make June 1 "Parent(s) Day" and be done with it.

— Shane Styles (@shaner5000) June 17, 2015

@AngelSoft what about single fathers?

— cynthià (@cunthiaaa) June 15, 2015

@cunthiaaa Hi, thanks for your question. We celebrate families in all forms, shapes and sizes – including single fathers. This video (1/2)

— Angel Soft® (@AngelSoft) June 15, 2015

@cunthiaaa (2/2) intends to honor single moms who might not normally be wished a Happy Father’s Day.

— Angel Soft® (@AngelSoft) June 15, 2015

Why in God's name do single moms need to be told Happy Fathers Day @AngelSoft ? Do dad's not count?

— Heather (@hboulware) June 17, 2015

@hboulware Hi Heather. Dads absolutely count and our intention is not to imply otherwise. Our goal is simply to celebrate single moms (1/2)

— Angel Soft® (@AngelSoft) June 17, 2015

@AngelSoft @hboulware why? are they not celebrated on Mother's Day?

— Riley (@ray4034) June 17, 2015

@AngelSoft @cunthiaaa I don't recall seeing a commercial doing the same for men on Mothers Day. I will no longer use your product

— David Bedell (@dbedell70) June 17, 2015

@dbedell70 Hi David. This video is the first in a series of stories (including fathers' stories) to honor families in all shapes and sizes.

— Angel Soft® (@AngelSoft) June 17, 2015

@AngelSoft did you have a #HappyMothersDayDad ad on Mother's Day? If not, why not?

— Don't Trust Rory (@TrustRory) June 17, 2015

@AngelSoft I'm confused. Why are moms celebrated on Father's Day? A single mom doesn't play both roles, she's just a parent not a dad

— Chris Bernholdt (@DadNCharge) June 16, 2015

@TrustRory Hi Rory, thanks for your question. This video is the first in a series of unique stories we'll be sharing – which will (1/2)

— Angel Soft® (@AngelSoft) June 17, 2015

@DadNCharge (2/2) during this week. Thanks for contacting us!

— Angel Soft® (@AngelSoft) June 17, 2015

I can't wait to see the Happy Mothers Day Dad ad next year. 🙂 @AngelSoft

— Manzy (@Amancipation) June 16, 2015