The new iPhone 6 is now available, and the line at the Apple store on 5th Avenue in Manhattan has been growing since early in the morning:

The first person to buy a phone at the Apple store on 5th Avenue become a temporary celebrity:

First iPhone sold at Apple Store 5th Ave to this dude

A photo posted by Mark Miscavage (@markmiscavage) on

Elsewhere, demand for an iPhone 6 on the day of its launch has been heavy, as evidenced by these lines:

#iPhone6 line. @apple

A photo posted by Ryan J. Bolger (@ryanjbolger) on

Overnight at Yorkdale – this is insane! #applefanboy #iphone6 #hyperlapse

A video posted by Will Doyle (@wildoyle) on