At the start of the MTV Movie Awards show, host Conan O’Brien announced a certain method for alerting award winners delivering acceptance speeches they were running too long:

Apparently the MTV censors thought the word was fine to air, because it was used repeatedly throughout the show.

Many viewers weren’t aware it was allowable:

https://twitter.com/Eboni_Eyez22/status/455530402069745664

Some viewers were confused as to what MTV deemed as appropriate language vs. what they felt it necessary to bleep out:

https://twitter.com/yoojolie/status/455532467601289216

Hopefully little kids were asleep:

https://twitter.com/IDreamOfRelle/status/455527615324254209

That’s at risk of happening:

However, it also played out the other way around:

https://twitter.com/StephanieAmber3/status/455529078813392896

Well, if you watch MTV with the folks, things like that are bound to happen.

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