At the start of the MTV Movie Awards show, host Conan O’Brien announced a certain method for alerting award winners delivering acceptance speeches they were running too long:
Apparently the MTV censors thought the word was fine to air, because it was used repeatedly throughout the show.
Many viewers weren’t aware it was allowable:
Some viewers were confused as to what MTV deemed as appropriate language vs. what they felt it necessary to bleep out:
Hopefully little kids were asleep:
That’s at risk of happening:
However, it also played out the other way around:
Well, if you watch MTV with the folks, things like that are bound to happen.