Back in April, MSNBC moved “The Ed Show” from weeknight prime time to weekends only. Today, MSNBC announced that Schultz will be moved back to weekdays, and will air in the 5 p.m. slot directly opposite Fox News’ “The Five.”
Here’s an analysis of a possible reason for MSNBC’s latest Schultz move that’s written in easy-to-understand language:
— Chris Elmlund (@ChrisElmlund) August 19, 2013
But enough technical industry insider lingo.
Some aren’t giving Schultz any chance:
— Heidi Top Burks (@HeidiTopBurks) August 19, 2013
— ThePeoplesBacon (@ThePeoplesBacon) August 19, 2013
— A.J. Winkelspecht (@ajwink) August 19, 2013
Was the weekend competition too much?
To make room for Schultz at 5 p.m., MSNBC also announced that Chris Matthews’ “Hardball” will have a single tingle at 7 p.m. instead of a double airing with a live show at 5 p.m. and a replay at 7 p.m.