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Customer relations fail: DirecTV on defensive after charging family $400 for equipment destroyed in Colorado fire

Wow! What’s that all about?

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From The Gazette:

After Jeremy Beach’s Black Forest home burned to the ground Tuesday, leaving him with little more than the clothes on his back, he started making calls to cancel the trash pickup, utilities, and other services for a house that no longer exists.

Most of those providers were understanding, he said. Then he got to DirectTV.

They told him he would owe $400 for a satellite dish and two receivers destroyed in the blaze.

Douchetastic!

The story did not resonate well with Twitter users:

https://twitter.com/ASherrillRN/status/345536126888579072

After it was clear that a public relations disaster was at hand, DirecTV started backpedaling like a bicyclist with broken brake cables careening out of control down a mountain road:

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For some, that simply wasn’t enough:

And there are still unanswered questions:

Here’s one catch that won’t put DirecTV at the top of anybody’s list of great companies:

That’s true, according to DirecTV’s disaster policy (which is itself a disaster). That must be part of their “we’ll do the right thing but only if we’re sure we’ve got you for life” package.

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That brand of horrible customer relations is nothing new. The Gazette noted that during the Waldo Canyon fire one year ago, DirecTV also charged for destroyed equipment.

Twitchy will keep you posted as this example of disastrous customer relations continues.

Related:

Two confirmed dead in Black Forest fire; More than 15,000 acres burned, 5 percent contained

Black Forest Fire rages on: Over 94,000 acres evacuated, 360 homes destroyed

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