Pity the poor copy editor in charge of grammar-checking New York Times technology writer Farhad Manjoo. Manjoo made the argument today that “Both its and it’s should be spelled it’s.” It’s not that tricky to figure out, is it?

https://twitter.com/fmanjoo/status/514132121753899008

https://twitter.com/fmanjoo/status/514132327644295168

https://twitter.com/fmanjoo/status/514132604564434944

https://twitter.com/fmanjoo/status/514134096792920064

https://twitter.com/fmanjoo/status/514137045665472512