As you know by now, WarnerMedia Discovery has pulled the plug on CNN+, which will close down less than a month after it launched. CNBC reported that in its second week, CNN+ was reaching fewer than 10,000 people daily. Axios has a scoop on an internal CNN+ pitch deck that predicted that the paid CNN+ would eventually draw more viewers than the cable TV offering.

Two billion dollars in revenue by 2030.

According to Axios, executives assumed they had a pool of 29 million “CNN super fans” to draw from. CNN executives apparently took it as a success when CNN+ had garnered 150,000 subscriptions two weeks from launch, but the new owners disagreed.

“… CNN finished third with an average total audience of less than a million viewers: 857,000 viewers, down a staggering 56% from 2021.”

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