It’s funny — it was just last week that we referred to the last time we did a post on OREOs. Some NBC News affiliate had decided to take Arizona Gov. Doug Ducey’s pause in answering a question to mean that he didn’t believe that trans people actually exist. This would seem strange, as Ducey was signing legislation to prevent trans women from competing on girls’ sports teams. We dug through our archives to see if anyone else had been accused of denying the existence of transgender people and came across OREO’s tweet from last year:
Trans people exist.
— OREO Cookie (@Oreo) February 25, 2021
OREO’s going back to the LBGTQIA+ well this week by premiering its short film showing how difficult it can be to come out as gay, and how everyone needs allies backing them up.
— OREO Cookie (@Oreo) April 4, 2022
We like the quick product placement of OREO cookies.
Finally this ad is made. I wasn’t sure what to do. I felt so guilty eating a cookie because I wasn’t sure what its stance on LGBT issues was
— Jessica O’Donnell (@heckyessica) April 4, 2022
You're a cookie company.
— JP (@MPDolphinsFan) April 4, 2022
You should fire whoever came up with this dumb idea and replace them with someone who understands that you make cookies.
— John Hawkins (@johnhawkinsrwn) April 4, 2022
You’re a cookie.
— Jon Gabriel (@exjon) April 4, 2022
I remember when cookie companies just made cookies. Those were the days.
— Gerald Wolfe (@geraldwolfe1) April 4, 2022
Is this going to be airing in China?
— Cristine Rice (@PstafarianPrice) April 4, 2022
Plus 10 ESG points
— DarthMemeLord (@Darth_MemeLord) April 4, 2022
Glad the cookie industry is jumping in on this conversation. Have always wondered Oreo’s stance on it.
— Roger (@falcsandroyals) April 4, 2022
Just concentrate on putting more stuff in the middle.
— chad stenzel (@realchadstenzel) April 4, 2022
This turned me straight.
— Rancidius " Maximus Putridious " Potatodopoulos (@RancidPotato) April 4, 2022
The sad thing is that this is a really beautiful film, which is utterly ruined by the cringe corporate sponsorship.
— Leighton Woodhouse (@lwoodhouse) April 4, 2022
That gratuitous shot of the OREOs just kills it. So it is just a long-form commercial.
* * *
OREO even paid to get #LifelongAlly trending.
“An OREO Film by Alice Wu.”
Stunning and brave: OREO tweets that ‘trans people exist’ https://t.co/pXaQ8WEl4D
— Twitchy Team (@TwitchyTeam) February 26, 2021