The thing is, if South Bend Mayor Pete Buttigieg wasn’t a gay man, CNN nor anyone else would have covered his announcement Wednesday that he’s running for president in 2020. But he is gay and he’s married, so his announcement in a field of 54 Democratic candidates, all with a better chance of winning, is “a big deal.”

So why is it a big deal?

Now let’s watch CNN totally drop its coverage of this guy. Kamala Harris already has her CNN forum scheduled; when does Pete Buttigieg get his town hall with Jake Tapper?

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This guy really does have a serious name recognition problem; to Reuters, he’s just “gay Indiana mayor”: