Hunter Pollack, whose sister Meadow Pollack was shot and killed on Valentines Day at Marjory Stoneman Douglas High School in Parkland, Fla., went viral Monday with a video clip of crisis public relations consultant Sara Brady that really needs to be seen to be believed.

The Sun Sentinel reports:

A crisis public relations consultant created a crisis of her own for the Broward school district, after a video came to light in which she dismissed the district’s critics in the Parkland massacre as “crazies” and called a reporter a “skanky” “jerk” who “smells bad.”

Sara Brady, who was paid nearly $75,000 to assist the district after the shooting at Marjory Stoneman Douglas High School, told an audience of public relations professionals last July that critics of the school district’s controversial Promise program, which allowed students who commit minor crimes to avoid jail, were “crazies.”

She criticized South Florida Sun Sentinel reporter Scott Travis, although she didn’t name him, as “just a jerk,” and then she got more personal.

“He is sloppy, he’s reckless, he’s mean, and he smells bad,” she said, laughing along with the audience.

So the crazies were the ones who criticized the Promise program, which sends students who commit crimes to an alternate school to keep them from racking up criminal records and making the school district look bad in the meantime.

Brady addressed the video Tuesday:

Russian bots? Were they Russian bots?

So she works to communicate with the media, such as reporters she calls skanky jerks who smell bad.