The ad campaign was going to end anyway, but most people needed to be reminded how little they would miss those politically themed “Bud Light Party” spots, which reportedly failed to drive sales among the younger set.
Anheuser-Busch kills Amy Schumer & Seth Rogen "Party" campaign as sales declinehttps://t.co/IJ58rHltoM pic.twitter.com/YHYOG5rWhb
— adland ® (@adland) October 28, 2016
@adland How out of touch with reality is the @AnheuserBusch marketing team to think their #Budlight demo is the Schumer supported SJW crowd?
— TheCheshireHog (@TheCheshireHog) October 30, 2016
How could ads featuring Amy Schumer and Seth Rogen not miss? Adweek reported on the ad campaign back in January, when a Bud Lite executive asked, “Who is a better representation of the humor that is incredibly relevant right now than Seth and Amy?” Right now might have referred to that particular hour of that winter day, or it might have been a sly reference to the new slogan, “Raise one to right now.”
The same executive also made it “very, very clear” that Bud Lite had no intention of getting into politics; too bad for the brand, then, that Schumer didn’t follow suit, instead playing the old “leaving the country if my candidate doesn’t win” card.
@adland but they're both so popular ?????
— Go Full Auto (@GoFullAuto) October 30, 2016
@adland Repulsive spokespeople kill sales. #ogilvyism
— Nick Lee (@nickplee) October 30, 2016
@adland Nothing funnier than "actors" going political and hurting their careers. Well done clowns.
— Mike Rice (@MikeRice74) October 31, 2016
@adland Good. I was sick of these two before these commercials
— Right Ryano (@rightryano) October 30, 2016
@adland ok @AnheuserBusch you have to know that 99% of Americans hate @Sethrogen & @amyschumer – your marketing people must be idiots.
— Robert Anderson (@RAndersonUSA) October 30, 2016
@adland @Blaugast Nobody likes either one of them, so this shouldn't have been a surprise.
— Maynard Carion (@MaynardCarion) October 28, 2016
People love them! At least that’s what the guy told Adweek. Does he even work there anymore?
@adland who is the idiot who thought that using them to target their customers was a good idea???
— Stephen Grosch (@StephenGrosch) October 30, 2016
@adland Seth was funny, then he got a vagina and thought social justice was more important than enjoying life Problematic as they say
— OzzieFerper (@ozzieferper) October 30, 2016
@adland @GamingAndPandas No idea why Bud Light thinks that SJW hipsters who like Amy Schumer would ever let a Bud Light touch their lips.
— DaCHIMakura (@DaCHIMakura) October 28, 2016
@adland @PennyNowhere Two chubby unfunny SJW's who hate America and can't sell domestic beer. I AM SHOCKED
— John Deplorable (@ThropeLycan) October 31, 2016
@adland not sure why the image of portly obnoxious celebrities doesn't connect with hardworking Americans?
— mark mark mark (@RevJimJonesInc) October 31, 2016
"Fat, drunk and stupid is no way to go through life, son" – Dean Wormer @adland
— #JeSuisJuive (@lamblock) October 30, 2016
@adland classic case of not understanding their target audience. Much of America hates SJWs and fake social justice issues.
— Pete S (@PeteS77252077) October 30, 2016
@adland When you try to jam social justice into your business it will decline.
— D.J. Llewellyn (@DJ_Llewellyn) October 29, 2016
@adland @alison_rambles I haven't touched @Budweiser products since they "hired" those two cases of ambulatory hemorrhoids.
— BigHorse (@fuusenroba) October 30, 2016
@adland ordinary folks realizing they can speak with their wallets …amen to that!
— One Woman (@Outofnames) October 31, 2016
@adland There never have been or will be any commercials better then the Clydesdale commercials. Never tiring and always beautiful.
— Kimberle allen (@KimberleAllen) October 31, 2016
@adland Don't worry, the next Bud Light spokesman is Colin Kapernick. @KurtSchlichter
— Mike Mangan (@mangan_mike) October 30, 2016
