Granted, it was the president of NARAL Pro-Choice America, not Planned Parenthood, who made history at the 2016 Democratic National Convention by telling the crowd about an abortion she’d had years ago.

Ilyse Hogue was met with cheers in Philadelphia as she told the crowd about the abortion she’d chosen to have because “it was the wrong time” for her to have a child. That certainly wasn’t the beginning of the #ShoutYourAbortion campaign, but it was perhaps the culmination of a nearly year-long effort to remove the stigma surrounding abortion. Finally, the nation was put on notice that there’s no shame in terminating a pregnancy regardless of the reason.

So why, then, is Planned Parenthood’s Great Northwest and Hawaiian Islands branch running an advertisement downplaying abortion and featuring all of the other great services their clinics provide? There’s no question it’s a professional spot; it looks like it must have cost an arm and a leg.

Is Planned Parenthood just trying to drum up business? Obviously not: it’s a nonprofit organization (not that some higher-ups wouldn’t turn down the chance to buy a Lamborghini if it presented itself).

As Adweek itself concludes, the ad campaign “does provide a somewhat restrained pushback against those who would reduce the organization to a single word.” Not that Adweek’s report is at all biased, including as it does that assertion that “no party can claim that Planned Parenthood does not satisfy patients’ varied healthcare needs, which range from breast exams to tests for sexually transmitted diseases, including HIV.”

Heck, their services cover a much wider range than that, despite Margaret Sanger’s pretty clear vision for the organization. They’ll treat asthma, the common cold, acne … general family planning stuff. But wasn’t Obamacare supposed to take care of all of that?

Word is the national organization is barely scraping by on more than a half-billion dollars in taxpayers’ money annually.

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