Rep. Steve Cohen (D-Tenn.), who declared in a hearing that Planned Parenthood is “in his DNA,” says he’s glad to see his 1988 proposal to eliminate sales tax on feminine hygiene items is finally gaining traction.

He can very likely credit this new attention to the #TamponTax to a series of interviews President Obama held with YouTube stars in the week following his State of the Union address. Ingrid Nilsen was the YouTube personality who asked the president, “Why do these items continue to be taxed?”

Why hasn’t this come up during the debates yet?