Hillary Clinton certainly hasn’t been shy about talking about her granddaughter in debates and at campaign rallies, letting her audience know what an influence her grandchild has had on her self-image as a caretaker of the future.
On Monday, the Clinton campaign posted a list to its website called, “7 things Hillary Clinton has in common with your abuela.” (The page URL refers to “8 ways,” however, so we suspect one thing she has in common didn’t make it past the focus group.)
Why the Spanish word for grandmother, along with the peppering of the text with “el respeto” and a non-grandmotherly photo of Clinton on stage with Marc Anthony? The Hill cleverly deemed it a case of “Hispandering.” It turns out that not everyone appreciated the comparison of Hillary Clinton to their own grandmothers, though, seeing as the hashtag #NotMyAbuela topped Tuesday’s list of trending topics on Twitter.
Clinton's "Hispandering" sparks Latino backlash https://t.co/E6LnhATbL9 #NotMyAbuela pic.twitter.com/dp9ZNI4ja2
— The Hill (@thehill) December 23, 2015
I see my timeline is going in on that HRC "Abuela" campaign. Let's do this, peeps. #NotMyAbuela
— Liana M. Silva (@lianamsilva) December 22, 2015
Hillary is #NotMyAbuela
— Mathew Rodriguez (@mathewrodriguez) December 22, 2015
Maybe try discussing our issues, not pandering and patronizing, in order to get our votes. #NotMyAbuela @HillaryClinton
— Mestiza Metaphor (@MestizaMetaphor) December 22, 2015
First the #Hispandering “6 things u didn’t know about Hillary” post & now this? Paola Luisi, pls stop. #NotMyAbuela pic.twitter.com/oYdAXxDsCA
— AnaYelsi (@brwneyedamzn) December 22, 2015
https://twitter.com/MarySueRenfrow/status/679358822402555905
One of my abuelas, from Utuado, worked washing the dishes and picking coffee since she was 11 years old. Hillary is #NotMyAbuela
— LaÍnsulaAlucinada (@MarcosPerezRam) December 22, 2015
https://twitter.com/andrewbaldizon/status/679393960301850624
This is new low for @HillaryClinton comparing herself to my hardworking&poor abuelas who lived in mountains of Guatemala #notmyabuela
— Omy (@bassomar_omy) December 22, 2015
HRC is like my abuela? lol no #notmyabuela pic.twitter.com/ryit92LTjR
— jasdye (@jasdye) December 22, 2015
My Abuela came from poverty. Came to this country for the betterment of my family only to face racism and discrimination. #NotMyAbuela
— Eliel Cruz (@elielcruz) December 22, 2015
Abuela couldn't visit me in USA because she didn't have "papers" #NotMyAbuela #notmiabuela
— Laura Cristal Magaña (@sci_chicana) December 22, 2015
Clinton is accused of "hispandering" with "just like your abuela" campaign: https://t.co/QNUoR7HY5w #NotMyAbuela pic.twitter.com/c8jC5NrFpA
— Beenish Ahmed (@beenishfahmed) December 22, 2015
My abuelas were strong women & how dare you try to emulate a strength & struggle you will never understand #NotMyAbuela
— Danielle Esparza (@millennialmummy) December 22, 2015
Latinos aren't one size fits all. It takes more than a few Spanish words & cute pictures to get the Latino vote. #hillaryabuela #NotMyAbuela
— Vanessa Oden Show (@VanessaOden) December 22, 2015
Mi abuela was a woman of color, spoke only spanish, and faced racism&sexism. @HillaryClinton is #NotMyAbuela and needs to stop hispandering
— Antonia Alejandra (@alexandrabc1214) December 22, 2015
https://twitter.com/YeeZus56/status/679443395593408512
@HillaryClinton my abuela never charged 300K for speaking fees #NotMyAbuela
— Izzy Ortega (@IzzyOrtega) December 22, 2015
Me reading the #NotMyAbuela tag. pic.twitter.com/7s9ldHl8al
— Nathalie Baptiste (@nhbaptiste) December 23, 2015
My grandmother wouldn't stay with a cheating husband simply for political gain #NotMyAbuela
— Howard (@hsmythwithaY) December 23, 2015
Mi abuelita was an all loving, all giving person. She never changed her values depending on who spoiled her. Sorry #Hilldog. #NotMyAbuela
— Cristina G (@cgarcia805) December 23, 2015
Question: How many Clinton staffers you think actually knew what an abuela was before they released this campaign? #NotMyAbuela
— Wajahat Ali (@WajahatAli) December 23, 2015
My grandmothers weren't shrill harpies. They also worked hard at real jobs and didn't let any Ambassadors die on their watch. #NotMyAbuela
— Nathan Wurtzel (@NathanWurtzel) December 23, 2015
Hilary Clinton is #NotMyAbuela I'm glad the Hispanic community isn't buying this pathetic appeal for Latino votes.
— Luis Martin Haro (@LouieHaro2035) December 23, 2015
I've always wondered how to enrage millions of people with a terrible comparison to their grandmother. Good job @HillaryClinton #NotMyAbuela
— Jordan Rice (@JordanLRice) December 23, 2015
I love when liars try to compare themselves to a certain group to get their vote and it backfires in their face. #NotMyAbuela
— Dawn Glusko-Moyer (@dawnglusko) December 23, 2015
Hillary is #NotMyAbuela because I'm sure her homemade tortillas will never compare to my Wela's.
— May Ortega (@MayVOrtega) December 23, 2015
Ever hiked in mud over hills to call long distance a child living undocumented and vulnerable in el extranjero? Didn't think so #NotMyAbuela
— SJAP (@FruittiLoopz) December 23, 2015
Wow. You couldn't be anymore patronizing @HillaryClinton #NotMyAbuela
— armando torres (@_mandotorres) December 23, 2015
I was the only one with U.S. passport and my entire family's safety hinged on it. We got a pass. I was only about 9 years old. #NotMyAbuela
— LisaBeLove (@lisabelove) December 23, 2015
https://twitter.com/cjv2o9/status/679477293341773824
My grandmother would go to Mexico for missionary work. She fed and clothed the hundreds of poor and hungry. Hillary you're #NotMyAbuela
— con pollo (@Luisisraw) December 23, 2015
How many Hispanic Grandmothers have been chauffeured for the last 20+ years? Or have $250k speaking fees? #NotMyAbuela #tcot #ycot
— Justin #CruzCrew (@jphilman0206) December 23, 2015
Wow. Who carefully crafted the wording of this latest campaign effort? Gwyneth Paltrow? #NotMyAbuela
— TAMMY TODD (@2tammytodd) December 23, 2015
My grandma laundered clothes, not money. #NotMyAbuela @HillaryClinton
— Itsallgood, man (@recoveringlibrl) December 23, 2015
Are we being punk'd by the @HillaryClinton campaign? Disgustingly out of touch. #NotMyAbuela
— Jill Ketchen (@JillKetchen) December 23, 2015
As a Latina, seeing a Caucasian woman drop occasional Hispanic words does not cause me to relate to her. Hillary Clinton is #notmyabuela
— Author Lauren Shiro (@authorlshiro) December 23, 2015
#NotMyAbuela Hillary Clinton's hispanic outreach is just a bunch of spanglish tweets. Maybe she should talk about the issues instead.
— KC Miller (@therealkcmiller) December 23, 2015
oh hillary…you done fucked up. #NotMyAbuela
— spanish butterfly (@PALOMASAPIEN) December 23, 2015
Don’t forget to add your email and ZIP code to Hillary’s site “for more abuela updates.” We’re sure they’re working on them right now.