A Facebook post by the Zimbabwe Conservation Task Force earlier today announced, “It is with huge disgust and sadness that we have just been informed that Jericho, Cecil’s brother has been killed at 4 p.m. today. We are absolutely heart broken. We will update you all as soon as we have more details.”

The hashtag #Jericho immediately shot to the top of Twitter’s trending topics in the United States, where it currently rests at No. 3. However, several news outlets are now reporting that the Facebook post is incorrect, and Jericho is alive and moving around as usual.

NPR is also reporting that Jericho and Cecil were “companions,” not brothers. (The Washington Times is calling Jericho Cecil’s “pal.”)

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Update:

We know two of Gawker’s top editors recently resigned, but c’mon: