As Twitchy reported, former Nickelodeon star Drake Bell managed to hold the second spot on the list of Twitter’s trending topics the day that Vanity Fair’s Caitlyn Jenner cover utterly dominated the news cycle. Unfortunately for Bell, it was his seemingly innocent tweet that he was still going to call Jenner “Bruce” and the accompanying wishes that he’d “die” and “burn in hell” for his unapologetic transphobia that kept him trending.

Politico’s Marc Caputo learned a similar lesson today. The “B” word is forbidden, end of story.

How’d all of this begin? With this hateful bit of transphobia that we’re loath to even reprint here.

Whoa. Not cool.