Many look to Wired magazine for the latest in technology news, but who knew that Christian-owned pizzerias were actually working on perfecting the “homophobic pizza”? In case you’ve been way out of the loop this week, Wired is happy to help you get up to speed on “homophobic pizzas” and the huge influx of research and development capital that poured into the project this week.

Unfortunately, Wired gets it very wrong in its conclusion:

The Takeaway: Who said that market forces couldn’t be entirely disrupted by political ideology, at least in the short term?

Those were market forces driving the GoFundMe effort to keep the pizzeria open. People gave voluntarily to support a business of their choice. Threats of arson? Not market forces, despite one reporter’s assertion.