Saturday’s massive seven-alarm warehouse blaze in Brooklyn won well deserved respect for New York City’s firefighters, some of whom battled the fire for hours while literally covered in ice. If there was just one person to emerge as the iconic representative of this historic event, though, it had to be Hipster Frame Guy, immortalized by Erin McCann.

Hipster Frame Guy’s photo (or rather, the photo of Hipster Frame Guy taking a photo of the fire) is quickly closing in on 1,000 favorites at the time of this post.