American Apparel stunned many by posting a stylized photo of the 1986 Challenger disaster to its Tumblr page earlier today, complete with the tags “smoke” and “clouds.”
— Lee Hutchinson (@Lee_Ars) July 3, 2014
Amid the backlash, it didn’t take long for the company to remove the image and post an apology.
@americanapparel how do you say "Bullshit" in that employees's Language? Your company stepped on its own crank-again.
— Me, Myself & I, I, I (@LifeOnAHorse) July 3, 2014
@americanapparel You have someone that works for you that has that bad a grasp of freaking history.
— Brad (@Brad_D80) July 4, 2014
@americanapparel Send your outsourced employee a history book and take 'American' out of your business name now.
— David Landrum (@davidlandrum) July 3, 2014