In light of the kidnapping of hundreds of Nigerian schoolgirls by radical Islamic terrorists, the #BringBackOurGirls hashtag has been adopted even by the White House, with first lady Michelle Obama holding up a handmade sign. Now New Jersey senators Robert Menendez and Cory Booker have launched their own form of hashtag diplomacy by adopting the companion hashtag #RealMenDontBuyGirls.

The hashtag would seem to have picked up some momentum from celebrities, but as the BBC notes, many of those photos date back to 2011, when Ashton Kutcher and Demi Moore kicked off a campaign against human trafficking.

No one could disagree with the sentiment, though. Right?

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