OK, geeks, it’s your turn. State exchanges have already reached out to the young and irresponsible “knuckleheads” out there via brosurance and hosurance ads. Singing pets and cuddly baby animals have pushed the “Adorable Care Act.” Richard Simmons even competed in a dance-off during a six-hour “Get Covered” telethon we can’t imagine anyone sat through.

What could possibly come next? Now that the knuckleheads have been convinced, apparently it’s time for #GeeksGetCovered, aimed at entrepreneurs, researchers and college graduates. Being a “geek” is cool now, right?

We still wonder: if Obamacare was so desperately wanted by the American people, why is it such an effort to sell it? Maybe some geeks can explain.