Facing charges of plagiarism, actor Shia LaBeouf famously announced on January 10 that he was retiring from public life.

Not being famous isn’t as easy as it looks. LaBeouf follows no one on Twitter and yet has more than 100,000 followers — and those followers have been receiving daily reminders that LaBeouf isn’t famous anymore. Behold:

He does seem to be chipping away at those retweets, so that’s something.