Former White House senior adviser David Plouffe, addressing a small group of OFA volunteers in D.C. tonight, managed to find the upside of what Robert Gibbs called the “excruciatingly embarrassing” rollout of HealthCare.gov. Any publicity is said to be good publicity, and the disaster of the website has been a gold mine for publicity. Who knows how many more people now know about Obamacare and where (not) to try to sign up for it?

Be very afraid: Organizing for Action arose from the skeleton of Obama’s 2012 campaign machine, and OFA says that the Obamacare push is just another campaign.

Here’s one more warning from David Plouffe.