We’ve seen companies respond poorly to a crisis through Twitter; take, for example, the social media silence from Asiana Airlines after a July plane crash. (As writer Neil Gaiman noted, “They still haven’t officially told us on this plane why we aren’t flying to SFO. But we have told each other. Thank you Twitter.”)

@LAX_Official was the account to follow yesterday after the shooting incident in Terminal 3, and the account is working overtime today to provide passengers and their families with updates and information.




Also on duty today: the LAX PUPs, or Pets Unstressing Passengers.