Before you run out and sign up for brosurance, it’s a good idea to know what’s in it.

As Twitchy reported, brosurance is a creation of the Thanks Obamacare campaign, and we think it’s meant to encourage healthy young men who like doing keg-stands to sign up for Obamacare. Their premiums are needed to offset the costs of the program, but it’s difficult to catch the attention of a 21-year-old mid-keg-stand.

The idea of brosurance is just too good an idea to let go, though. The #Brosurance hashtag quickly popped up faster than a golf shirt collar on a bro. Check it, bro!

So, what exactly is brosurance all about?

https://twitter.com/Matthops82/status/392749895058083840

Chill, bro.

https://twitter.com/Matthops82/status/392757991054651393

https://twitter.com/GOPfashionista/status/392768034579812353

https://twitter.com/GOPfashionista/status/392766776217309184

https://twitter.com/amish1979/status/392768889416728576

https://twitter.com/Willie_Wilkins/status/392768759095492608

But seriously, folks.

https://twitter.com/patrickdwsn/status/392764750087462912

Related:

‘Burns the English language’: ‘Brosurance’ Obamacare ad asks, ‘Do you got insurance?’

‘Brosurance,’ dudes! Colorado group taps keg stands to sell Obamacare [pics]