While the White House has tapped Hollywood and the music world for help in spreading the word about the Affordable Care Act, states that have agreed to set up and run their own heath insurance exchanges have received millions to help advertise, with varying results.

As Twitchy reported, Colorado HealthOP sent out a group of nearly naked models to the streets of Denver to remind citizens that they’re “exposed” without health coverage. And now, Connect for Health Colorado has revealed its latest public service announcement stressing the importance of insurance coverage. Enjoy:

We don’t have any firm numbers on insurance policies sold through Colorado’s exchange; could it match or even surpass Maryland’s 326 enrollees? KUSA-TV anchor Kyle Clark thinks it’s possible, but unlikely.

We wonder why that is?

This new PSA might cause a surge in enrollment too, right?