Gov. Mike Huckabee, who got the ball rolling on last August’s wildly successful Chick-fil-A Appreciation Day, has a new cause. Tomorrow, Jan. 5, is Hobby Lobby Appreciation Day, and more than 42,000 have signed up to attend via the event’s Facebook page.

As Twitchy reported, Hobby Lobby faces fines of up to $1.3 million per day for refusing to comply with the Obamacare mandate that it provide employees with contraceptive coverage, including morning-after pills. In an open letter, Hobby Lobby CEO David Green noted that more than a thousand companies have been granted Obamacare waivers.

Our government threatens to fine job creators in a bad economy. Our government threatens to fine a company that’s raised wages four years running. Our government threatens to fine a family for running its business according to its beliefs. It’s not right. I know people will say we ought to follow the rules; that it’s the same for everybody. But that’s not true. The government has exempted thousands of companies from this mandate, for reasons of convenience or cost. But it won’t exempt them for reasons of religious belief.

Supreme Court Justice Sonia Sotomayor on Dec. 26 denied Hobby Lobby’s request for an emergency injunction to block the mandate pending a hearing, arguing that the company is not a religious organization but a for-profit business.

Supporters are hoping their participation tomorrow will send a message.

As with Papa John’s Pizza, Applebee’s and others, Obamacare supporters have rumbled about a boycott, accusing businesses of caring less about their employees’ health than about profit.

The very real threat of millions in fines, though, would seem to indicate that Hobby Lobby and others are prepared to go out of business rather than compromise on abortion. One “appreciation day” can’t possibly offset that sort of loss, but will it send a message?