This Black Friday, as Walmart stores are reporting record business despite union-backed protests, White House Press Secretary Jay Carney is urging Americans to support small business by shopping locally tomorrow.

Carney’s tweet links to a post on the official White House blog, which praises small businesses for their ability to create jobs.

Small businesses are the back bone of our communities. And when we shop small, we not only get great products and services, but we support our neighbors and strengthen our local economies.

Over the last two decades, small and new businesses have been responsible for creating two out of every three net new jobs in the U.S., and today over half of all working Americans own or work for a small business.

By shopping small, we can help America’s small businesses do what they do best: grow their businesses, create good jobs, and ensure that our communities are vibrant.

Many on Twitter had one additional suggestion that would help small businesses to thrive.

The Small Business Saturday program was started in 2010 by American Express.