Sometimes it seems that Twitter was invented so people could post innocuous pictures of their lunches. Comedian Joe Rogan’s snap of a midday kale concoction, though, led to an ugly ideological battle.

https://twitter.com/joerogan/status/232946209063571457

Rogan’s reference to vegans as “freaks” didn’t take long to hit a nerve.

https://twitter.com/Durangodog/status/233313270310776833

Is celebrities mixing it up with fans and followers in ugly Twitter exchanges a new trend? Blake Shelton’s turtle-squashing joke turned into a multi-day affair.

https://twitter.com/THEORIGINALMIZ/status/233316361777065984

Could this story have a happy ending? Can’t we all #justbenice?

https://twitter.com/Durangodog/status/233324675395100672

Is this the final word from Rogan on the subject?

Tags: Joe Rogan