What constitutes a violation of Twitter’s terms of service and what passes as parody remains a mystery to most of us. However, fake retweets are bad business all around. The fake tweet above obviously isn’t from the folks at Chick-fil-A, but that hasn’t stopped nearly 170 people so far from retweeting it.
Uncovering Chick-fil-A’s legitimate statement on the company’s views isn’t difficult.
Our mission is to create raving fans; we plan to leave the policy debate over same-sex marriage to the political arena. http://t.co/eab3IDXa
— Chick-fil-A, Inc. (@ChickfilA) July 19, 2012
The Chick-fil-A culture and service tradition in our restaurants is to treat every person with honor, dignity and respect – regardless of their belief, race, creed, sexual orientation or gender. We will continue this tradition in the over 1,600 Restaurants run by independent Owner/Operators. Going forward, our intent is to leave the policy debate over same-sex marriage to the government and political arena.
In the meantime, is it too much to ask that Chick-fil-A be allowed to speak for itself in the debate? Or are the company’s opponents too chicken?
(Hat tip: Tavish Misra)