His campaign might be struggling mightily to walk back President Obama’s “You didn’t build that” remark, but on Twitter, it’s the line that launched a thousand hashtag games.

In the spirit of the Obama campaign’s latest video — the one which claims “That’s not what he said” just before replaying the quote word for word — IowaHawk kicks off the latest hashtag game: #ZenObamism.

The path to enlightenment lies before you.